e Spanish sportswear and casual-shoes brand Yumas has presented Melendi’s new Spring-Summer 16 collection, accompanied by the young Brazilian model Lini Kennedy.
The singer Melendi repeated for the third season as ambassador of the Yumas brand, starring a shooting of relaxed scenes, relaxed, inspired by the pleasure of free time.
The new photographic campaign to present the collection of this Spring-Summer 2016 is contextualized in a diaphanous study, of white walls, high ceilings and natural illumination, accompanied by a vintage props and musical instruments, to recreate the moment of composition in privacy and relax , In which Melendi seeks inspiration by dipping into other records, scribbling letters on paper, strumming the strings of the electric and acoustic Gibson but probably not accompanied by the model Lini Kennedy.
This time it was the photographers Hervas & Archer, a tandem of photographers specializing in fashion, beauty and publicity, in charge of immortalizing this new meeting between Melendi and Yumas, with a photo session held in studio, which seeks to capture the retro spirit of The new collection of sneakers.
After months of work, Yumas returns this new season with a catalog of sneakers that combines lines of latest trend with the vintage sportswear style that characterizes the brand. A collection aimed at all audiences, and where we can find very flexible sneakers, very colorful colors and transgressive textures.
In the words of the artist Melendi himself with regard to his collaboration with the Spanish brand: “All of us born in the 70s and 80s have had some Yumas, and I have had several. When I was proposed I wanted to do it already and I have to recognize that since I got them I do not remove them, I almost sleep with them … I am very happy being Yumas’ image because of the affinity and because it is something generational (…) We have That we teach young people that we too were molábamos “.
This year 2016 Melendi is immersed in the presentation of his new album in Spain and America, a continent that the artist has visited and will visit during the next months with stops in Colombia, Mexico, Argentina, Chile, Puerto Rico and USA. Precisely after his recent promotional visit to Colombia and Mexico, the singer has announced the first dates of his Direct to September tour in Spain and America.
Here we leave you with the images of the new Yumas campaign starring Melendi, to enlarge an image you just have to click on it.