Liberty Seguros Shows Trends in Urban Mobility

Reasons: comfort, practicality, less travel time and fatigue due to the time spent

Research commissioned by Liberty Seguros on the current situation and trends of urban mobility shows that 47% of the interviewees use the car as the main means of transportation, a number that contrasts with the prospect of an ideal future where less than 7% of the population would opt for the use Of the car on a daily basis.

It was also revealed that the average daily commuting time between the interviewees in Rio de Janeiro was the highest among the analyzed cities. With an average of 1h10, Cariocas are among those that spend the most time in urban displacement, surpassing the national average of 1h.

The study commissioned by the insurer-as part of its support for the theme of urban mobility through its social action, Projeto Livre Livre- shows the opinions of residents of six major urban centers in the country (Belo Horizonte, Salvador, Fortaleza, Curitiba, São Paulo and Rio de Janeiro) – on the current situation and trends of urban mobility in their cities. With the question “What is your (name of city) ideal to live?” The research, developed in partnership with the institute Teor Marketing, was divided into three phases.

Urban Mobility

The first included an initial investigation into the trends in urban mobility in the world, followed by the exploratory phase where six Brazilian specialists were interviewed on different aspects of urban mobility. In the final phase, a quantitative survey was conducted with a total of 950 residents aged 18 to 50 from the selected cities, without quotas by sex, age or social class, in which respondents answered the questions through a smartphone application , Totaling 49% of women and 51% of men, with a mean age of 29.7 years. The predominant social class of respondents was B, with 48% of participants, followed by class A, with 36% and class C, with 16%.

Means Of Transport

Another highlight of the research in the state capital was the number of interviewees who migrated to a new mode of transportation in the last five years. 38% answered that they had chosen a new form of locomotion in the last five years, of which 37% changed the car or motorbike by public transport.

Among the reasons that led to the exchange, lead the reduction of travel time, comfort, practicality and less fatigue by the time spent with traffic. Although 50% of the interviewees did the reverse migration, leaving public transport and going to the private, the rate of adhesion to public transport in Rio de Janeiro was the highest among all capitals of the study.

According to José Mello, Superintendent of Research and Innovation at Liberty Seguros, figures on migration in the means of transportation indicate that Rio de Janeiro is the Brazilian capital that most walks to the ideal scenario in relation to urban mobility, according to The opinion of the interviewees. “Rio was the city where the migration to public transportation came closer to the rates of respondents who migrated to private transportation.”

“Although there is still a difference, probably due to the economic rise of class C and the easier access to credit that unlocked a repressed demand for the purchase of automobiles in the market, it is notable that the people of Rio de Janeiro seek a solution for agility in public transportation and Less wear and tear with the effects of traffic,”says Mello.


According to Cyclingenthusiasm, with regard to the ideal means of transportation, only 6% of respondents would prefer cars and cycling as a means of transportation, which reveals a discrepancy in relation to the 94% that idealizes a city with public transport, bicycles or with locomotion made to Foot.”These aspirations have been commonplace in all social classes. It is a consensus among the interviewees that the time of travel to work or leisure activities is reduced dramatically compared to the current parameters,”says the superintendent in relation to the preferred transportation in the ideal city.

When asked about Rio de Janeiro ideal for the future, residents prefer to see the city with fewer inhabitants. For 46% of respondents, the city would have a lower demographic density in the future. Another 31% said otherwise, preferring more inhabitants in the city in the coming years and 23% expressed indifference on this point. In the national average, 48% of respondents prefer that their cities have fewer inhabitants and 30% would like more populous cities.

Compact Cities

As in the national survey, data from Rio de Janeiro indicate that residents tend to want to live in more compact cities, that is, 75% of respondents expect to make purchases and daily activities in neighborhoods or on the internet. 20% would continue to opt for shopping malls and closed shopping centers and only 5% would like to shop in street stores, concentrated in a single region, not necessarily in the neighborhood where they live. The trend is followed in the other capitals of the study, where the average number of respondents who want to conduct business close to home is also 75%.

In addition to the desire to live in more compact cities, other factors stood out among those interviewed in Rio de Janeiro: 76% of respondents in the capital of Rio de Janeiro would like to have wider sidewalks for pedestrians and 63% for future city dwellers Should spend more time in parks and other open places.


Another important point is the willingness to relax working hours or space, since 95% of the people in Rio expressed their desire to be able to work at a different time, or to use their home office a few times during the week. Currently, 52% of the respondents declare to be benefited by this type of practice.

For 49% of Cariocas who expect a better, more organized and conscious city in the future, the road to change for the city of the future lies in the attitudes of the rulers, with the vote being the main factor of change. On the other hand, for 44% of respondents, change in society is in individual and collective attitudes. In the consolidated analysis of other cities’ research, 51% consider that the change is in individual and collective attitudes and 42% credits this responsibility to the public power.