Innovation and style that meet the demands of the versatile female athlete of today.
Adidas is launching the women’s running shoes, thanks to its design, comfort and technology, will be in our country from now on in all the stores of the German multinational.
After years of testing and research with women athletes from around the world, adidas created the innovative PureBoost X, designed exclusively for them. The idea is that they enjoy the best technology in their daily workouts without losing the style that characterizes them.
“The most common feedback we received during our years of working with women athletes was the desire for running shoes that not only have the best technology but a design adequate to maintain their style even when it comes to training,” said Jennifer Thomas , Senior Director for Global Brands, Running. “PureBOOST X is a product of innovation and style that works in perfect harmony to meet the demands of the versatile female athlete of today.”
PureBoost X has a petite and adaptable silhouette that wraps around the foot and causes it to rest and provide energy at every step. In addition, the expandable mesh upper, the floating bow and the closed cords system provide a custom fit that hugs the heel-to-toe foot according to Carswers.com.
The Stretch Web sole is designed to allow push-ups at any point, allowing the foot to maintain its natural movement.
The new adidas sneakers are more than just sport, they are an incredible statement of style from the moment you wear them and they meet all the conditions that a female athlete needs.