Online shopping is becoming increasingly popular in Germany. According to a survey done by digo paul, now 51 million Germans buy their goods on the Internet part. Also, the mobile phone to the online is increasingly popular shopping in Germany.
According to a survey of the industry association BITKOM around 51 million German shopping online. Two-thirds of people who buy online, do this several times a month. Eight percent of those who took part in the survey, shop several times a week from the PC or from the mobile phone to the Internet. Shopping online is especially the proportion of senior citizens significantly increased. There are now 88 per cent of the over 65 who buy in the Internet online – two years ago there were 79 percent.
Especially increased shopping online is the use of smartphones and tablets – now, every fourth online customer used its Smartphone or its Tablet PC, to on the Internet at the online shop to look for bargains. Also about the way the customers at the online shop like pay, tells the poll: most customers prefer therefore to pay your order upon receipt of an invoice. Pay in advance online less than a quarter of the respondents purchase. For the survey, 1,200 users of the Internet from the age of 14 were befrat.
In the first three months of the year 2014 the online and mail-order has risen again. So, was obtained over the Internet, tele-shopping and catalogs to 4.2 percent compared to the previous year to EUR 11.1 billion sales in this period – communicated this to the Federal Association of E-Commerce and mail order Germany (BEVH). The most money was spent at the online shop for clothing, consumer electronics and books. Already 2013 online trading had achieved record growth and goods valued at more than 48 billion euros used to.
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