2012 has not been a good year for HTC It is no surprise. Despite having leading terminals such as the family One, Peter Chou acknowledged recently that have not invested so much in marketing had complicated them a little things. Now, with the financial results for the last quarter, we assure it.
In the last three months of the 2012, HTC has entered billion Taiwanese dollars. Or what is the same: $ 34 million. Very hard figures that are consistent with the third quarter where the turnover was 3.9 billion Taiwanese dollars.
These results carry to HTC 2004, where he got similar results but clear, market (with its supply and demand) nine years ago was not the same as today in the Taiwanese company must, once again, to rethink its strategy.
At the moment Peter Chou has announced that There will be changes in 2013 and they hope to be a year better for them. Stays the same message as at the beginning of last year: improving the quality of terminals, listen to the users… Although we hope that this year they know better, communicate it to the great public course.
At the moment is unclear the future of HTC in the short term. There are rumors around a new handset, the HTC M7, but for the moment nothing substantiated in an official way. Hopefully at CES and at Mobile World Congress we’ll see their news.