Facebook Wants to End the “Short or Share”

The Facebook introduced a number of changes to the News Feed pass to display less content considered spam by users. Among the ads, is the hunting of pages that use the old method “short or share” to increase the engagement of posts and appear more than they should, a technique called the social network of like-baiting or bait tanned.

The like-baiting happens when a page prompts the user explicitly that short, share or comment on the post. By doing this, the content is disseminated by the user and spreads quickly through Facebook. The most common form of like-baiting is to publish a post doing any questions and asking the public to short if you agree, or share if you disagree. There are other variants, like this one, published by Facebook itself:

The problem of spreading this kind of content is that obviously considered relevant stories by Facebook disappear in the middle of the mess. Facebook says that according to surveys of users, posts with like-baiting are on average 15% less relevant than other posts with the same number of likes, shares and comments.

In addition to lowering the display of posts with “short or share,” the Facebook algorithm was changed to display less repeated content. If a page send multiple photos and videos constantly, it will have less priority on the user’s News Feed. Who post spam links, such as photo books that are actually pages full of paid ads, for example, will also be penalized over the coming months.

According to Facebook, most pages do not publish spam and therefore will not be affected by changes in the algorithm. Facebook said the changes were made in order to “ensure that spam does not hide the content that people actually want to see Facebook friends and pages they care.”

Although not admit it publicly, it is clear that the changes also aim to increase the revenue of the social network advertising. Recently, Facebook reduced the priority of pages in the News Feed, drastically reducing the scope of the posts and forcing companies to pay for ads to appear on the social network.